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Our biggest product of 2023 FAILED and lost us $1,450,000 (here's why...)

The Unscheduled CEO

CHAPTER

Strategic Product Launches for Success

This chapter emphasizes the importance of a well-planned launch strategy for products like books, training events, and online courses, focusing on pre-hype, post-launch follow-ups, and strategic approaches for sales success. The speakers share insights on building a marketing machine, sustaining sales through launches, and finding and maximizing one's 'genius zone' for profitability.

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