Our biggest product of 2023 FAILED and lost us $1,450,000 (here's why...)
The Unscheduled CEO
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Navigating Client Retainers and Exclusive Business Relationships
The chapter explores challenges in client retainers, the consequences of readily available services, and the value of exclusivity in business relationships. It also discusses the shift from long-term contracts to high-priced one-off events, emphasizing the importance of maintaining a unique and valuable client relationship.
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