The Rationale Behind Acquiring Agree.com

The acquisition of Agree.com was driven by the recognition of its potential value to the business model focused on e-signatures and payment processing. Agree addresses a gap in the market where traditional e-signature platforms stop at securing signatures, but do not facilitate the necessary transactions that follow. By acquiring a name that aligns closely with their services, the company sought to enhance its credibility among users, particularly when competing against established players like DocuSign. The decision to pursue the .com domain stemmed from a need to establish trust in a space where the movement of money hinged on the acceptance and signing of agreements.