In this discussion, Marty Ringlein, Co-founder and CEO of Agree, shares his journey in acquiring the domain agree.com, crucial for his e-signature and payment platform. He reveals how a matched domain enhances business credibility and highlights the competitive edge it provides in the B2B landscape. Marty also critiques the cost structure of competitors like DocuSign, emphasizing Agree's value proposition. His insights on effective domain acquisition strategies underscore their vital role in branding and long-term success for startups.