The Game with Alex Hormozi Throwback: Pricing, Positioning, and the Art of the Upsell | Ep 895
200 snips
May 29, 2025 
In this conversation, Sam Earp, a content creator dedicated to teaching painting, discusses how to optimize pricing and positioning within his art community. Alex Hormozi provides insights on structuring high-ticket offers against affordable memberships. They explore effective lead generation for classes, conversion strategies, and the importance of sales calls. Additionally, they delve into YouTube engagement techniques, stressing the power of compelling titles and thumbnails to boost viewer retention. It's a masterclass in merging creativity with smart business tactics!
AI Snips
Chapters
Transcript
Episode notes
Growth from Incremental Changes
- Doubling and tripling revenue often comes from multiple small improvements, not one big change.
- Strategic incremental changes create sustainable business growth over time.
Boost Landing Page Opt-ins
- Add three clear benefit-driven bullet points beneath your lead magnet's call-to-action button.
- Test this change to increase opt-in conversions on your landing page.
Anchor Pricing Strategically
- Pitch the $5,000 offer first, then down-sell to $29 membership if they decline.
- Position the $460 annual payment as the core offer and $5,000 as premium.