What job should a desperate customer hire YOUR product to do? Answering this question is key to unlocking a key lesson of greatness. Here we discuss how the Instagram founders illustrate this lesson perfectly and how you can apply it to your own success as a startup founder.Check out the new Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike.   Mike's new book Pattern Breakers is available now wherever you buy books.