Breakthrough Lessons: How to Get Customers to Hire Your Product
Pattern Breakers
00:00
What's the Best Job to Hire Your Product to Do?
segmentation is more than just a classification scheme or a marketing exercise to sort prospects. It drives your entire product market strategy when it's done right. What job should a desperate customer hire your product to do? i'll ask you to consider. And until we meet again, remember, greatness is a decision.
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