The Prof G Pod with Scott Galloway First Time Founders with Ed Elson – This Animal Rights Activist is Changing the Meat Industry
7 snips
May 5, 2024 
Paul Shapiro, co-founder and CEO of The Better Meat Co., is a prominent animal rights activist and author. In a captivating discussion, he reveals how his passion for animal advocacy inspired his innovative approach to meat production through fermentation. Shapiro shares insights on the ethical implications of meat consumption and the urgent need for sustainable alternatives. He also offers valuable advice on navigating the challenges of entrepreneurship and fundraising, emphasizing the importance of purpose in driving meaningful change in the food industry.
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Individual Suffering vs. Scale
- The sheer number of animals slaughtered is less impactful than their individual suffering.
- Factory farming inflicts widespread torture, regardless of scale.
Technological Innovation vs. Morality
- Technological advancements, not moral considerations, often end exploitation.
- Horses weren't liberated by animal rights activists, but by Henry Ford's invention of the car.
Rising Meat Demand
- Meat demand is rising due to people escaping poverty and joining the middle class.
- Recreating the meat experience without animals offers a sustainable solution.
