20 Product: Shreyas Doshi on The Three Different Types of Product Leaders and How To Hire Them, The 6 Different Product Metrics You Need To Know and What Good is For Each of Them & Table Stakes Features vs Wow Features; What To Prioritise
Shreyas Doshi, a seasoned product leader with a rich history at Stripe, Twitter, and Google, shares his insights on product management. He defines the three types of product leaders—operators, craftsmen, and visionaries—and discusses how each plays a vital role as companies scale. Shreyas emphasizes the importance of selecting the right North Star metric and balancing customer feedback with strategic priorities. He also highlights common hiring mistakes and the essential metrics every product leader should know for success.
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question_answer ANECDOTE
Shreyas's Path to Product
Shreyas Doshi started as an engineer in 2001 and transitioned to product management at Yahoo in 2006.
His engineering managers saw his potential in product by sending him to customer interviews.
insights INSIGHT
Defining Product Management and Success
Product management is about making successful products and making products successful.
Success comprises user adoption, customer satisfaction, and business impact.
volunteer_activism ADVICE
Usage Metrics over Adoption Metrics
Don't just focus on adoption metrics like active users, also measure usage metrics.
Understanding product usage is crucial for driving adoption.
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Shreyas Doshi is an investor, advisor, and all-around product OG. Most recently Shreyas spent over 5 years at Stripe where he was Stripe's first PM Manager and helped define and grow the Product Management function (from ~5 to more than 50 people). Before Stripe, Shreyas was a Director of Product Management @ Twitter and prior to Twitter spent over 6 years as a Group Product Manager @ Google. Today Shreyas has invested and advises some of the best including advising Airtable, Kalshi, Lendflow, to name a few.
In Today's Episode with Shreyas Doshi:
1.) Entry into Product:
How did Shreyas make his way into the world of product and product management?
Why did Shreyas decide not to do business school when it was the conventional route for everyone going into product management?
What were some of Shreyas' biggest takeaways from his time at Stripe and Google? How did they impact his product mind today?
2.) Product Management 101:
How does Shreyas define product management today? How do many confuse it?
How does Shreyas define product success today? What is the single biggest mistake Shreyas sees founders make when determining the success/PMF of their product?
Does Shreyas believe that great product management is science or art? Data or intuition? When should you listen to customers? When should you not?
3.) Metrics 101 & How To Use Them:
What is the single biggest mistake Shreyas sees founders make when it comes to selecting their North Star metric?
How should founders think about input vs output metrics? What is the difference between the two?
What are the 6 types of metrics that all founders and product teams need to focus on? How does their importance change over time?
How should the responsibility for these metrics be split between different people and teams?
4.) Three Types of Product Leader:
What are the three different types of product leaders?
The Craftsperson: What is their core strength? What is their core weakness? How do they interact with the rest of the team and company?
The Operator: What is their core strength? What is their core weakness? How do they interact with the rest of the team and company?
The Visionary: What is their core strength? What is their core weakness? How do they interact with the rest of the team and company?
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