S2E356 How High Performers Launch Their Year - a Conversation with Jon Acuff

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Dec 16, 2025

Join bestselling author Jon Acuff as he explores how to kickstart your year with the powerful '5 Cs' framework: clarity, courage, community, consistency, and coaching. He dives into the value of discomfort for growth and the importance of celebrating achievements before setting new goals. Jon emphasizes that procrastination isn’t a flaw but a coping tool, offering strategies to overcome it. Plus, hear his insights on leadership and embracing mistakes for greater success.

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INSIGHT

Five Cs For A Remarkable Year

Jon Acuff's framework for a remarkable year is five Cs: clarity, courage, community, consistency, and coaching.
These five elements together prepare you to plan, act, and sustain progress through uncertainty.

ADVICE

Preplan Courage For Hard Months

Expect discomfort when stretching into new work and pre-plan ways to summon courage ahead of hard months.
Treat discomfort as the sign you're outside your comfort zone and moving in the right direction.

ANECDOTE

Choosing Change Over Crisis

Jon chose change over crisis when he feared boredom and intentionally expanded into leadership and business-building.
He partnered with Bill Hampton and embraced learning to lead rather than staying a solo speaker.

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In this episode of It’s a Good Life, host Brian Buffini talks with bestselling author and keynote speaker Jon Acuff on how using a framework of “5 Cs” can help you break through burnout and reignite your purpose. Jon shares how discomfort is actually a good thing and the only true way to know you are headed towards meaningful change.

He also shares how leaders who want to succeed must learn to recognize the value of making mistakes and trying again, as well as asking for help.

Lastly, Jon previews his upcoming book Procrastination Proof: Never Get Stuck Again and explains why procrastination isn’t a character flaw but a coping strategy. He offers tips on how you can recognize and replace it with better tools and habits so you never get stuck again.

YOU WILL LEARN:

The 5 Cs (clarity, courage, community, consistency, and coaching) that Jon uses to build a remarkable year.
Why many who feel burnout are actually bored and what they can do to change that.
Why it's important to celebrate achieving your goals and then move onto setting new ones.

MENTIONED IN THIS EPISODE:

NOTEWORTHY QUOTES FROM THIS EPISODE:

“How do I have an amazing or remarkable year — clarity, courage, community, consistency, and, of course, coaching.” — Jon Acuff

“The only way to know you're outside your comfort zone is if you're uncomfortable. That’s the sign you’re actually headed in the right direction.” — Jon Acuff

“I’m realizing there’s no leadership playbook where you always know the right move. You’re going to blow it. And you learn.” — Jon Acuff

“If you’ve achieved the big goals you set years ago — great. Celebrate it. But now it’s time for a new scorecard.” — Jon Acuff

“High performers tend to be hyper-specific about career goals but casual about relationship goals, and that doesn’t work. — Jon Acuff

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