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Gaslighting by Google at the Creator Summit? Morgan McBride Shares Her Experience
Nov 13, 2024
Morgan McBride, a thriving DIY and crafting content creator, shares her rollercoaster journey from being a Google Success Story to facing drastic traffic drops after algorithm updates. She candidly discusses the complexities small publishers face and the emotional toll of navigating Google's changes. The conversation touches on the disconnect between creators and Google, the need for better communication, and the importance of diversifying content strategies. Morgan emphasizes resilience and adapting to new opportunities in the ever-evolving digital landscape.
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Quick takeaways
- Content creators are facing significant challenges as drastic Google updates can lead to severe drops in traffic and revenue overnight.
- Many attendees of the Google Creator Summit felt a disconnect with Google's representatives, perceiving their responses as dismissive of real struggles faced by creators.
Deep dives
Impact of Google Updates on Traffic and Revenue
The podcast discusses the significant impact of Google's updates on website traffic and revenue, particularly highlighting a drastic drop in performance for certain sites. After being featured as a Google Success Story, a dramatic 75% reduction in traffic and revenue occurred overnight following a core update. This drastic decline reflects the uncertainty that many content creators face regarding Google's algorithms and the reality that previous successes do not guarantee future stability. Creators have expressed feelings of betrayal as their previously recognized quality content suddenly became undervalued.
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Listen to the best highlights from the podcasts you love and dive into the full episode