Morgan McBride, a thriving DIY and crafting content creator, shares her rollercoaster journey from being a Google Success Story to facing drastic traffic drops after algorithm updates. She candidly discusses the complexities small publishers face and the emotional toll of navigating Google's changes. The conversation touches on the disconnect between creators and Google, the need for better communication, and the importance of diversifying content strategies. Morgan emphasizes resilience and adapting to new opportunities in the ever-evolving digital landscape.