Social Media Marketing Podcast Driving Predictable Recurring Revenue With Customer-Led Growth
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Oct 9, 2025 
Georgiana Laudi, co-author of "Forget the Funnel" and co-founder of a consultancy for B2B SaaS founders, discusses the power of customer-led growth. She emphasizes starting with qualitative research to avoid errant marketing strategies and highlights the importance of understanding customer motivations through targeted interviews. Georgiana shares case studies illustrating how mapping customer experiences can double conversion rates. She offers actionable insights on prioritizing messaging and refining onboarding to create sustainable, predictable revenue.
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Center Growth On Customer Value
- Customer-led growth centers your strategy on delivering customer value rather than vanity metrics.
- Align teams around customer success to reduce guessing and create predictable revenue.
Run Rapid Switch Interviews
- Interview 10–12 recent happiest customers to surface their 'jobs to be done' and reach pattern saturation.
- Use short, focused switch interviews to capture fresh, usable insights within weeks.
Qualitative Before Quantitative
- Overreliance on superficial quantitative metrics can create strategic quicksand.
- Start with qualitative psychographic insight to contextualize later quantitative analysis.
