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The Distribution by Juniper Square

Ep. 37: Crafting compelling stories to differentiate in a crowded market - Deborah Smith - CEO of The CenterCap Group

May 21, 2024
Deborah Smith, CEO of The CenterCap Group, discusses real estate market trends, the importance of storytelling in business, and the evolution of investment management. Topics include standing out with a 'good story', principles for seeking capital partners, drivers of enterprise value, and trends in acquisitions and capital providers.
01:00:58

Episode guests

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Quick takeaways

  • Crafting compelling stories is crucial for differentiation in a crowded market.
  • Deborah's diverse background shaped her journey from investment banking to real estate.

Deep dives

Debra Smith's Professional Journey into Real Estate and CenterCap Group's Focus

Debra Smith, founder and CEO of CenterCap Group, discusses her transition from investment banking to real estate, highlighting the firm's specialization in the commercial real estate sector since its establishment in 2009. With experience ranging from global M&A roles to forming the women-owned CenterCap Group, Smith emphasizes the importance of differentiation and strategy in a competitive market.

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