How to build trust and win your customer’s attention with Seth Godin

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Aug 1, 2024

Seth Godin, a renowned author and co-founder of Squidoo and Yoyodyne, dives deep into the essence of trust in marketing. He highlights the shift from traditional advertising to permission-based communication crucial for lasting relationships. Godin critiques the short-sighted nature of many business practices and emphasizes the need for storytelling in building trust. He also discusses the transformative impact of AI on production methods and explores the intertwining of passion and purpose in work, advocating for a more ethical approach in today’s tech-driven landscape.