The Eric Ries Show
How to build trust and win your customer’s attention with Seth Godin
Aug 1, 2024
Seth Godin, a renowned author and co-founder of Squidoo and Yoyodyne, dives deep into the essence of trust in marketing. He highlights the shift from traditional advertising to permission-based communication crucial for lasting relationships. Godin critiques the short-sighted nature of many business practices and emphasizes the need for storytelling in building trust. He also discusses the transformative impact of AI on production methods and explores the intertwining of passion and purpose in work, advocating for a more ethical approach in today’s tech-driven landscape.
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Quick takeaways
- Building trust and attention relies on engaging customers over time, not merely through disruptive advertising tactics.
- Organizations must view trust as a valuable asset and prioritize long-term relationships over short-term gains to maintain credibility.
Deep dives
The Value of Trust and Attention
Trust and attention are becoming increasingly scarce resources in today’s economy, with their value continually escalating as more people seek them. Organizations that successfully earn attention and nurture trust from their audience create a significant asset that few can achieve. This entails not merely interrupting potential customers with advertising but rather engaging with them to build a relationship over time. Brands that prioritize these elements position themselves for long-term success by establishing credibility and loyalty.
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