Passion-Driven Purpose | 5min snip from The Eric Ries Show

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How to build trust and win your customer’s attention with Seth Godin

The Eric Ries Show

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CHAPTER

Passion-Driven Purpose

This chapter explores the significance of pursuing a fulfilling life founded on passion instead of obligation, featuring a reflective personal moment and the impactful role of volunteerism. It discusses the importance of supportive educational environments and leadership questions that inspire teams to achieve excellence in various fields.

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Episode notes

This episode of The Eric Ries Show is all about the relationship between trust and success. I can’t think of anyone better to talk about it with than Seth Godin, author of the classic Permission Marketing, the best-seller This Is Marketing, and many other books, as well as a fantastic daily blog that has been going strong since the early days.

He also co-founded two companies, Squidoo and Yoyodyne. While the world tends to view Seth as an expert on marketing, he sees what he does in slightly different terms. “What I write about is how do humans interact? What stories do we tell ourselves? What do we want? What's worth doing?”

We talked about the roots of “the epidemic of unicorns,” the two approaches to gaining customer loyalty, how AI has permanently changed the means of production, how to build systems that create the conditions for great work to occur more easily, plus:

• False proxies

• The permissions hierarchy

• The power of stories

• The problem with business school

• Continuous effort

• Why Amazon lost customer trust

• Seth’s definition of marketing

• Chocolate cookies

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