Taplines How Coors Capitalized on Craft Brewing's Boom
Dec 5, 2023
Former Coors brewer Keith Villa discusses Blue Moon's rise to success, facing criticism from the craft brewing industry. They explore the challenges in gaining popularity, the evolution of craft brewing, the significance of tap handles, and the early marketing campaigns of Blue Moon.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Overcoming Challenges and Gaining Popularity
02:20 • 6min
Pushing the Limits of Craft Brewing and Rule Changes
08:09 • 2min
The Rise and Evolution of Blue Moon and the Craft Beer Industry
09:59 • 9min
The Significance of Tap Handles in the Craft Beer Industry
18:32 • 15min
The Early Days of Blue Moon and Marketing Campaigns
33:51 • 10min