How Coors Capitalized on Craft Brewing's Boom
Taplines
00:00
The Early Days of Blue Moon and Marketing Campaigns
This chapter discusses the origins of Blue Moon beer, including its naming and branding process. It also delves into the challenges faced in promoting the first nationally available pumpkin beer and highlights the marketing campaigns and ads launched in the 90s, such as the controversial Moon Me campaign and the introduction of Abbey Ale.
Transcript
Play full episode
