Keith Villa

Keith Villa, the brewer who created the original recipe for Blue Moon beer at Coors, talks about the controversial rise of the brand. He shares insights on its success, the debate of it being a craft beer, pushing boundaries in brewing, and the early days of Blue Moon.

Join Keith Villa, the visionary behind Blue Moon, and Mitch Steele, co-founder of New Realm Brewing Co., as they navigate the tension between craft brewers and giant corporations like Anheuser-Busch. They discuss innovative strategies that tackled the rise of microbrews, the collaborative spirit in brewing, and the evolution of the Michelob brand. Mitch shares insights from his time on a skunkworks R&D team, aiming to impress distributors and satisfy beer lovers alike, revealing the delicate balance between creativity and market demands.

Dr. Keith Villa, the creator of Blue Moon and founder of Ceria Brewing, shares his passion for innovative brews. He dives into the evolution of the craft beer industry, particularly focusing on non-alcoholic beers and the market challenges they face. The conversation highlights the growing trend toward flavored beverages and the importance of revitalizing the home brewing community. Keith also touches on the exciting developments of cannabis-infused non-alcoholic beers and the implications of marijuana legalization on brewing.