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DTC Podcast
Ep 468: How DTC Brands Are Scaling with Applovin: A Guide to Mobile Ads Success | AKNF
Dec 27, 2024
Join Taylor Cain from Pilothouse Marketing, a mobile ad expert, as he dives deep into Applovin, the game-changing platform for DTC brands. Discover how Applovin's algorithm-driven audience targeting and engaging 9x16 video ads are reshaping e-commerce strategies. Taylor shares creative tips emphasizing humor and storytelling to enhance ad performance, and tackles the challenge of measuring customer acquisition effectively. Learn who can leverage Applovin and how it's setting the stage for new growth opportunities in digital marketing.
27:24
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Quick takeaways
- Applovin is revolutionizing DTC advertising with its innovative 9x16 video ads that effectively engage users within mobile apps.
- Successful advertising on Applovin requires a creative strategy that emphasizes humor and storytelling to connect with audiences more effectively.
Deep dives
Understanding AppLovin as an Advertising Channel
AppLovin is a mobile advertising platform that offers a different approach compared to traditional channels like Meta or TikTok. It allows brands to place 9x16 video ads within popular mobile applications, effectively capturing user attention during gameplay. The discussion highlights the platform's growing popularity among DTC brands who are experiencing promising early returns on their investments. Its innovative features enable advertisers to leverage an increasingly engaged audience for immersive storytelling within their ads.
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Discover
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