Taylor Cain
From Pilothouse Marketing, shares expertise on leveraging Applovin for DTC brand scaling and mobile ad success.
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Dec 27, 2024 • 27min
Ep 468: How DTC Brands Are Scaling with Applovin: A Guide to Mobile Ads Success | AKNF
Join Taylor Cain from Pilothouse Marketing, a mobile ad expert, as he dives deep into Applovin, the game-changing platform for DTC brands. Discover how Applovin's algorithm-driven audience targeting and engaging 9x16 video ads are reshaping e-commerce strategies. Taylor shares creative tips emphasizing humor and storytelling to enhance ad performance, and tackles the challenge of measuring customer acquisition effectively. Learn who can leverage Applovin and how it's setting the stage for new growth opportunities in digital marketing.
Oct 25, 2024 • 42min
Ep 450: Spooky Media Buying Mistakes That Are Haunting Your Ad Performance 🎃 👻
Taylor Cain, a social media expert at Pilot House, teams up with Grayson Rudzki, Head of Socials, to unveil common media buying blunders that can haunt your ad performance. They emphasize the importance of creative alignment between ads and landing pages to maximize your budget. The duo also discusses the need for meticulous ad copy testing and crafting effective calls to action. Plus, they reveal key insights into retargeting strategies and how to maintain audience engagement, all just in time for the crucial Q4 advertising season.
