The Data Chief

How Yum! Brands is Using Data & AI as a Recipe for Innovation with CDO Cameron Davies

13 snips
Dec 3, 2025
Cameron Davies, Chief Data Officer at Yum! Brands and former analytics leader at Disney and NBCUniversal, dives into the innovative use of data and AI in the restaurant industry. He emphasizes starting with business problems rather than tech, balancing global scalability with local needs, and the essence of embedding AI literacy throughout the organization. Cameron also highlights Yum!'s partnership with NVIDIA to drive innovation and the importance of change management in AI adoption, ensuring that transformation truly begins with people.
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INSIGHT

Begin With The Business Problem

  • Start with the business problem, not the technology, to ensure impact over novelty.
  • Cameron Davies warns that being enamored with tech can distract from solving real business challenges.
ADVICE

Balance Bets With Fast Experiments

  • Allocate a percentage of resources to moonshots, core bets, and long-tail market needs.
  • Cameron Davies recommends small, fast experiments for emerging tech like generative AI to learn quickly.
INSIGHT

Scale Centralization With Local Voices

  • Centralize shared platform components while preserving local market voices to capture scale and agility.
  • Davies describes balancing global technology efficiency with franchise autonomy across 160 countries.
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