The Data Chief cover image

How Yum! Brands is Using Data & AI as a Recipe for Innovation with CDO Cameron Davies

The Data Chief

00:00

Using first-party data for targeted marketing

He details Red360 and OfferFit use to personalize messaging and optimize send timing and frequency.

Play episode from 20:10
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app