Growing first-party data beyond loyalty

Learn how one of the world’s biggest restaurant companies is turning data and AI into a recipe for global innovation. Cameron Davies, Chief Data Officer at Yum! Brands, shares how he’s combining strategy, technology, and change management to drive gobal growth. He explains how Yum! is building AI literacy from the top down, reimagining operations with generative AI, and partnering with NVIDIA to scale innovation. Cameron reveals what true data leadership looks like, balancing bold ideas with business impact, and proving transformation starts with people, not technology.

Key Moments:

• Start with the Business Problem, Not the Tech (04:27): Cameron recalls advice from a mentor, “start with the business problem down, not the technology up.” He emphasizes that innovation only matters when it solves real business challenges, reminding data leaders not to get enamored with the “cool” factor of technology at the expense of impact.
• Balancing Global Scale with Local Agility (07:45): Cameron unpacks the challenge of scaling analytics across 160 countries and four major brands, 98% of which are franchise-owned. He explains how Yum! balances centralization and autonomy, ensuring smaller markets have a voice while global teams leverage shared technology and insights.
• Building AI Literacy from the Top Down (13:44): Cameron describes Yum!’s investment in digital upskilling, from Harvard-led training for executives to hands-on AI workshops for employees. He outlines how the company is embedding AI tools, like Microsoft Copilot and ChatGPT, into daily workflows to build confidence and accelerate adoption.
• Digitizing the Restaurant: Byte By Yum! (17:18): Cameron introduces Byte By Yum!, a suite of proprietary software that simplifies restaurant operations. He explains how it unifies e-commerce, point-of-sale, voice AI, and kitchen systems to make running a restaurant easier and more efficient in an increasingly complex digital environment.
• Partnering with NVIDIA to Power the Future (25:12): Cameron shares how Yum!’s strategic partnership with NVIDIA is fueling next-generation restaurant innovation. He reveals how the collaboration gives Yum! early access to cutting-edge AI engineering and product strategy, extending his team’s capabilities with some of the best minds in the field.

Key Quotes:

• “Technology’s actually a whole lot easier than people, and the more successful the people are, the harder it is to get them to change.” - Cameron Davies
• The business problem is the business problem. You never have as much data as you want, as fast as you want, as cleanly as you want. People are always people, but the opportunities are always the opportunities.” - Cameron Davies
• “I think sometimes we get so enamored with the technology… We forget it’s all in the service of a business problem.” - Cameron Davies

Mentions

• Byte By Yum!
• Yum! Brands to accelerate AI innovation in an industry-first collaboration with NVIDIA
• 2025 AI & Data Leadership Executive Benchmark Survey

Guest Bio 

Cameron Davies currently serves as the Chief Data Officer at Yum! Brands since July 2020. Prior to this role, Cameron held the position of Senior Vice President of Corporate Decision Sciences at NBCUniversal, Inc. from September 2013 to July 2020, overseeing the Corporate Management Sciences and NBCU News Group Insights teams, focusing on advanced analytics and data strategies. 

Cameron's career at Walt Disney Co. spanned from October 1996 to September 2013, where responsibilities included leading the Walt Disney World Resort Forecast and Planning teams and managing global Yield Management. Cameron established and led the Corporate Center of Excellence in Management Science and Integration, collaborating with Disney executives on analytics initiatives. Earlier in the career, from May 1989 to June 1996, Cameron served as a Professor of Finance and Accounting at Pensacola Christian College, teaching various business courses. 

Cameron holds a Master of Business Administration (MBA) in Marketing Research and Operations Management from the UWF Lewis Bear Jr. College of Business and a Bachelor of Science in Business/Accounting from Pensacola Christian College.

Hear more from Cindi Howson here. Sponsored by ThoughtSpot.