PR Explored: The Podcast for Public Relations and Communications Pros How PR and Content Teams Can Work Together to Maximize Thought Leadership
Oct 1, 2025
In this discussion, Erika Heald, a marketing communications consultant and former journalist, shares her insights on the vital intersection of thought leadership and content marketing. She emphasizes the need for a strategic approach beyond basic press releases and highlights the importance of effective collaboration between PR and content teams. Erika defines authentic thought leadership and suggests diverse content types that contribute to it while offering practical tips to break down silos and measure impact. Tune in for actionable strategies and a fresh perspective on creating engaging content!
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Thought Leadership Requires Human Perspective
- Thought leadership is a human sharing unique, experience-based perspectives that challenge the status quo.
- Erika Heald emphasizes it must be original and come from a real person's voice, not outsourced or AI-generated.
Use An Intake Form For Every Content Piece
- Use an intake form before creating content to define the objective, one key takeaway, and supporting resources.
- Erika Heald says this prevents random, disconnected content and ensures strategic alignment.
Build Owned Assets To Fuel Media And Social
- Create owned long-form content (podcasts, research) to demonstrate perspective and fuel earned media and social amplification.
- Michelle Garrett and Erika advise repurposing transcripts and clips to extend reach and value.