In this episode of PR Explored, host and PR consultant Michelle Garrett sits down with her longtime friend and colleague Erika Heald to discuss the crucial role that thought leadership plays in content marketing and PR.
Erika, a seasoned marketing communications consultant and former journalist, delves into her journey and experience in the field, highlighting the importance of having a strategy to create impactful content.
The conversation covers the definition of thought leadership, the types of content that contribute to it, and the synergy between content and PR teams. They emphasize the need for collaboration and strategic planning to maximize the impact of thought leadership efforts.
The episode is a treasure trove of insights on how to foster cross-functional teamwork and create valuable, engaging content that drives business results.
00:00 Welcome to PR Explored
01:11 Meet Erika Healed: A Journey from Journalism to Content Strategy
04:59 The Importance of Thought Leadership
05:32 Defining Thought Leadership
14:48 Creating Effective Thought Leadership Content
23:46 Integrating PR and Content Teams
29:40 Breaking Down Silos for Better Collaboration
30:31 Winning Awards with Strategic Collaboration
32:52 The Importance of Measurement in PR
39:46 Leveraging Research for Thought Leadership
51:08 Effective Interview Techniques for Content Creation
56:07 Final Thoughts on Thought Leadership and Collaboration
Show notes:
Follow Erika Heald on LinkedIn: https://www.linkedin.com/in/erikaheald/
Erika Heald Marketing Consulting: https://erikaheald.com/
Erika’s show #ContentChat: https://www.linkedin.com/in/erikaheald/recent-activity/events/
Follow the host:
Website: www.michellegarrett.com
LinkedIn: https://www.linkedin.com/in/prstrategist/
YouTube: https://www.youtube.com/@PRisUs
X/Twitter: https://x.com/PRisUs
Threads: https://www.threads.com/@prwritergal
Michelle's book - B2B PR That Gets Results - is available now
Book a no-obligation call to talk about your needs here.
About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker and podcast guest on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.
