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Erika Heald
Marketing communications consultant and former journalist specializing in content strategy and thought leadership, with experience launching content studios and advising companies on scalable content programs.
Best podcasts with Erika Heald
Ranked by the Snipd community
Oct 1, 2025
• 58min
How PR and Content Teams Can Work Together to Maximize Thought Leadership
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In this discussion, Erika Heald, a marketing communications consultant and former journalist, shares her insights on the vital intersection of thought leadership and content marketing. She emphasizes the need for a strategic approach beyond basic press releases and highlights the importance of effective collaboration between PR and content teams. Erika defines authentic thought leadership and suggests diverse content types that contribute to it while offering practical tips to break down silos and measure impact. Tune in for actionable strategies and a fresh perspective on creating engaging content!
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