Ecommerce Playbook: Numbers, Struggles & Growth The 2026 7-Figure Brand Playbook (Stop Copying 9-Figure Advice)
Dec 9, 2025
Joy Sharma, a growth strategist for DTC brands, joins to share insights on scaling 7-figure e-commerce businesses. They discuss why imitating 9-figure brands can be detrimental and reveal key tactics for success in 2026. Learn about creating 'four peaks a month' using cultural trends, the importance of clear forecasting, and the value of AMER as a media metric. Joy emphasizes the need to avoid SKU bloat and premature expansion while focusing on customer lifetime value and targeted audience segments for sustainable growth.
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Two Distinct Paths At Seven Figures
- Seven-figure brands split into two groups: those with high LTV and those without.
- Strategies differ: high-LTV brands double down on creative; others must manufacture demand moments.
Create Mini Peaks With Cultural Moments
- Create marketing peaks by attaching your brand to existing cultural moments or trends.
- Use audience overlaps (e.g., military + pets) to find highly specific pockets of demand.
Run Four Monthly Peaks For Faster Learning
- Run four focused marketing peaks each month and test persona-specific creative in those windows.
- If a moment works, promote the creative evergreen into your attic/ad library.