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Joy Sharma
Growth strategist and operator working with DTC brands on media, forecasting, and scaling playbooks, known for leading high-performance growth teams and advising on creative and acquisition strategy.
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Dec 9, 2025
• 31min
The 2026 7-Figure Brand Playbook (Stop Copying 9-Figure Advice)
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Joy Sharma, a growth strategist for DTC brands, joins to share insights on scaling 7-figure e-commerce businesses. They discuss why imitating 9-figure brands can be detrimental and reveal key tactics for success in 2026. Learn about creating 'four peaks a month' using cultural trends, the importance of clear forecasting, and the value of AMER as a media metric. Joy emphasizes the need to avoid SKU bloat and premature expansion while focusing on customer lifetime value and targeted audience segments for sustainable growth.
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