Fitt Insider
268. Scott DeRue, CEO of The IRONMAN Group
Dec 17, 2024
Scott DeRue, CEO of The IRONMAN Group and former president of Equinox, shares his vision for evolving the athlete experience in mass participation sports. He discusses expanding access to triathlon, emphasizing global growth and community engagement. Scott highlights the importance of feedback in event organization and fostering inclusivity. He also explores innovative strategies for athlete engagement beyond traditional events, integrating wellness technology, and enhancing the overall Ironman lifestyle.
39:54
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Quick takeaways
- Scott DeRue focuses on enhancing the athlete experience by connecting with athletes globally to inspire innovations that improve their journey.
- The Ironman Group aims to break down barriers to participation in endurance sports by showcasing diverse athlete stories to inspire inclusivity.
Deep dives
Vision for Athlete Engagement
The CEO of the Ironman Group emphasizes the importance of enhancing the overall athlete experience beyond just the race days. Throughout his first year, he has focused on connecting with athletes globally to understand their stories and needs. This direct engagement has inspired innovations aimed at improving all touchpoints of the athlete journey, ensuring their commitment and passion for the Ironman brand. By elevating the athlete experience continuously, the organization aims to foster a deeper connection with its community.
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