Fitt Insider 268. Scott DeRue, CEO of The IRONMAN Group
Dec 17, 2024
Scott DeRue, CEO of The IRONMAN Group and former president of Equinox, shares his vision for evolving the athlete experience in mass participation sports. He discusses expanding access to triathlon, emphasizing global growth and community engagement. Scott highlights the importance of feedback in event organization and fostering inclusivity. He also explores innovative strategies for athlete engagement beyond traditional events, integrating wellness technology, and enhancing the overall Ironman lifestyle.
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Equinox to Ironman
- Scott DeRue transitioned from Equinox to Ironman.
- He learned about prioritizing member experience at Equinox.
Ironman as a Lifestyle
- Ironman athletes train year-round, making it a lifestyle.
- Ironman can elevate the athlete experience by providing resources for every day, not just race day.
Building a Lifestyle Ecosystem
- Ironman curates partnerships with brands in areas outside their core capabilities (like nutrition and digital coaching).
- This approach creates a lifestyle ecosystem and maintains high standards.