Today, I'm joined by Scott DeRue, CEO of The IRONMAN Group. 

The IRONMAN Group is the largest operator of mass participation sports in the world. At the helm, Scott plans to take the company—and endurance sports industry—to new heights. 

In this episode, Scott shares his vision for elevating the athlete experience.

We also cover:

• Scott’s experience as president of Equinox

• Expanding access to triathlon

• Growing the sport globally

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Website: https://www.ironman.com/

YouTube: https://www.youtube.com/ironmantriathlon

IG: https://www.instagram.com/ironmantri

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Chapters:

(00:00) Introduction

(01:33) Scott's First Year as CEO

(02:34) Transition from Equinox to Ironman

(04:15) Elevating the Athlete Experience

(08:31) Building Partnerships and Curating Experiences

(11:27) Balancing Business with Community

(17:44) Growing the Sport 

(23:22) Future Roadmap

(31:37) Health & Wellness Trends in the Sport

(35:37) The Athlete First Mindset

(38:29) Conclusion