Acquiring Minds The 2 Professors Who Helped Start the ETA Movement
9 snips
Nov 11, 2024 
Rick Ruback and Royce Yudkoff, Harvard Business School professors and co-authors of "HBR Guide to Buying a Small Business," discuss their impact on entrepreneurship through acquisition. They share how their class grew from 17 to nearly 300 students and the emotional challenges faced by students balancing family expectations with entrepreneurial dreams. Insights into the profitability of unconventional businesses and learning from failures are key topics, as well as their passion for educating future entrepreneurs through their podcast and innovative teaching methods.
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Changing Perspectives on Small Businesses
The acceptance of entrepreneurship through acquisition has transformed as more students see it as a viable career path. What was once considered quirky is now a mainstream option.
The Impact of Their Course
Rick and Royce have received numerous affirmations from students stating, 'your course changed my life.' This demonstrates the transformative power of their teachings.
Seek Small Business Opportunities
Look for small firms with enduring profitability and good customer relationships. Focus on businesses that have established models rather than starting from scratch.
