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The 2 Professors Who Helped Start the ETA Movement

Acquiring Minds

CHAPTER

Demystifying Entrepreneurship Through Acquisition

This chapter explores the accessibility of entrepreneurship through acquisition, with a focus on practical strategies for aspiring entrepreneurs. The speakers reflect on their book's success and collaborative writing process, while discussing the evaluation of small businesses versus larger entities. They emphasize learning from failures, using historical downturns as teaching moments to understand the complexities of business resilience.

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