AdExchanger Why Semafor Embraces The B2B Publisher Mindset
Jan 9, 2024
Semafor CRO discusses building a direct relationship with readers for better ad performance. Origins of Semaphore and transition from prestigious media organizations. Revenue mix and language gap between CROs and CMOs. Dynamics between publishers and social platforms. The significance of a gong and the state of online news publishing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Origins of Semaphore
02:02 • 26min
Coverage, Launch, and Revenue Mix
28:00 • 12min
Exploring the Language Gap between CROs and CMOs and the Shift in Advertising Metrics
39:40 • 2min
Navigating the Publisher-Social Platform Relationship and AI Utilization in News Publishing
41:45 • 2min
The Gong and the State of Online News Publishing
43:17 • 4min