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2min chapter
Why Semafor Embraces The B2B Publisher Mindset
AdExchanger
Exploring the Language Gap between CROs and CMOs and the Shift in Advertising Metrics
A lightning round discussion on whether CROs and CMOs speak the same language and how to bridge the communication gap. The chapter also explores the shift towards performance metrics in advertising and the importance of empathy in addressing CMO challenges.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode