Why That Worked – Presented by StoryBrand.ai #202: Chris Guillebeau—How to Plant a Money Tree and Make an Extra $1k THIS Week
10 snips
May 25, 2020 
Chris Guillebeau, acclaimed author of The Money Tree and Side Hustle, shares insights on cultivating an abundance mindset amid economic uncertainty. He encourages listeners to view current financial challenges as opportunities for growth. The conversation includes strategies for side hustles, emphasizing the importance of leveraging personal skills for financial freedom. Guillebeau also dives into effective marketing techniques, focusing on addressing customer pain points and mastering calls to action to boost engagement and revenue.
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Lemonade Hustle During Gas Shortage
- Donald Miller and his sister sold lemonade during a gas shortage by delivering it to customers waiting in line.
- They even raised prices during an emergency, showing early business savvy in seizing market opportunities.
Mindset Shift in Economic Recovery
- Economic uncertainty pushes people to seek internal control over their financial fate.
- Shifting from scarcity to abundance mindset improves decision making and opens new opportunities for income.
Use Exposure Therapy for Growth
- Practice exposure therapy by facing fears instead of avoiding them to gain clarity and control.
- Facing financial or personal anxieties directly helps take effective action and reduces dread.
