

#1 - A Closer Look at Earth Observation with Joe Morrison
5 snips Feb 14, 2021
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Joe's Unconventional Path to Space
- Joe Morrison's path to the space industry was unconventional, starting with a religion major and no STEM background.
- He stumbled into the industry through entrepreneurship and a software company specializing in mapping.
Earth Observation: More Than Just Satellites
- Earth observation involves using sensors, including from non-satellite platforms like drones and balloons, to collect diverse data about Earth.
- Space-based sensors are advantageous as they can observe any location without requiring permission.
Why Earth Observation is Taking Off Now
- Several factors are driving the current rise of Earth observation, including decreased launch costs and advancements in cloud computing and data analysis.
- However, legacy providers' outdated business models and limited data access hinder broader industry growth.