The Brand Called You The Art of Decision-Making | Prof Dave J Snowden, Director & Founder, The Cynefin Centre
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Dec 14, 2024 
Prof. Dave J. Snowden, Director and Founder of The Cynefin Centre, shares his expertise on the Cynefin framework, illustrating how it categorizes situations into ordered, complex, and chaotic states. He emphasizes the importance of understanding complexity in decision-making, advocating for adaptive strategies over rigid goals. The conversation also highlights the stark differences between human cognition and AI in problem-solving, stressing the value of human creativity. Additionally, he discusses the evolution of SenseMaker as a tool that integrates storytelling with data for better insights.
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Cynefin Framework
- The Cynefin framework, pronounced "kuh-NEV-in," uses natural science principles to categorize situations.
- It identifies ordered, complex, and chaotic states, similar to solids, liquids, and gases.
Cynefin Evolution
- Cynefin evolved over 20 years, incorporating concepts like liminality and the aporetic domain.
- It's based on natural science principles and real-world application, not just quick studies.
Informal Networks
- Dave Snowden's interest in complexity science stemmed from his work at IBM, studying knowledge management and informal networks.
- He found that informal networks, crucial for knowledge flow, significantly outweighed formal systems.