Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#639 - Amazon Mompreneur Stories

6 snips

Feb 11, 2025

Guest

Tiffany Nicholson

Guest

Laken Hardin-Is

Laken Hardin-Is, an art major turned Amazon seller from South Carolina, shares her journey of acquiring a brand and exploring new niches. Tiffany Nicholson, a speech-language pathologist from Akron, Ohio, discusses her shift to e-commerce and the importance of community in brand building. Together, they highlight the hurdles of logistics, the transition from retail arbitrage to private label, and the passion needed to navigate Amazon's complex marketplace. Their stories inspire fellow mompreneurs to chase their entrepreneurial dreams.

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ANECDOTE

First Product

Laken's first product on Amazon was earrings, which she found through trend research.
She sold out but didn't have a roadmap for long-term success, lacking tools like Helium 10.

ANECDOTE

Buying a Brand

Laken bought an existing Amazon brand with four products instead of launching her own.
The brand was already profitable, aligning with her and her husband's life change.

ANECDOTE

Retail Arbitrage

Tiffany started with retail arbitrage to learn Amazon selling, using online product suggestions.
She quickly realized she preferred building her brand and creating her product.

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In this episode, we've got a couple of first-time guests. They started selling on Amazon in the last couple of years and are part of a community where thousands of moms have come together to learn how to sell online.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us for an exciting episode where we introduce two inspiring first-time guests, Laken Hardin-Is and Tiffany Nicholson, who have embarked on their e-commerce journeys with a community of entrepreneurial moms. Laken, an art major and graphic design enthusiast from South Carolina, shares her transition into the world of Amazon selling, blending her creative background with her newfound entrepreneurial spirit. Tiffany, from Akron, Ohio, narrates her path from communication studies and speech-language pathology to exploring e-commerce on Amazon. Both women discuss their unique paths and motivations, highlighting the blend of creativity and business acumen needed to succeed in the e-commerce world.

Listen in as we explore the process of building a brand from scratch, moving from retail arbitrage to establishing a private label brand. We talk about the initial hurdles of managing logistics and inventory and the breakthrough moments that came with the guidance of the Rainmaker family. Discover how tools like Helium 10 play a pivotal role in identifying product niches and opportunities. We also touch on the innovative strategies Laken and Tiffany employed to overcome challenges, such as product dimension issues, and how they now manage five SKUs with improved inventory systems, including the use of a 3PL in China. The conversation underscores the significance of brand building, social media presence, and leveraging customer insights to stay competitive.

This episode also highlights the importance of community and networking in the e-commerce industry, particularly for those entering a predominantly male space. The Amazon Influencer Program emerges as a potential entry point for generating additional income, utilizing everyday items to create engaging content. We discuss alternative avenues like Kindle Direct Publishing (KDP) and digital products for those seeking initial capital. Laken and Tiffany's experiences illustrate how community support and shared learning can accelerate success, providing invaluable encouragement and guidance along the way. Finally, they invite listeners to connect with us and the Rainmaker Family community to further explore these insights and follow the journeys of our guests.

In episode 639 of the Serious Sellers Podcast, Bradley, Laken, and Tiffany discuss:

00:00 - New Sellers Sharing Their Amazon-Selling Journeys
08:27 - Growing Sales Through Product Diversification
11:40 - Building a Brand is Important
17:09 - Product Research and Overcoming Competition
20:16 - Community Success in Amazon Selling
27:59 - Amazon Success Stories and Growth
31:04 - Connecting With Rainmaker Family Community