Laken Hardin-Is

Laken Hardin-Is, an art major turned Amazon seller from South Carolina, shares her journey of acquiring a brand and exploring new niches. Tiffany Nicholson, a speech-language pathologist from Akron, Ohio, discusses her shift to e-commerce and the importance of community in brand building. Together, they highlight the hurdles of logistics, the transition from retail arbitrage to private label, and the passion needed to navigate Amazon's complex marketplace. Their stories inspire fellow mompreneurs to chase their entrepreneurial dreams.