S4E5: Building The 3,00,000 Cr Crown Jewel Of Tata Group

Shantanu sits down with Ajoy Chawla, CEO of Titan’s Jewellery Division, for a masterclass in brand building and leadership. Ajoy’s role in transforming Tanishq into a household name and reshaping India’s jewellery market is nothing short of remarkable. In this candid conversation, he shares insights on Titan’s failures and learnings from them, differentiation, quality, and staying ahead of shifting consumer trends.

Tune in for a deep dive into:

- The evolution of Titan’s marketing strategy.

- India’s diamond legacy and its future.

- Building a timeless consumer brand in the country.

- Navigating the preferences of today’s young consumers.

A must-watch for anyone interested in innovation, strategy, and luxury retail!

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Navigate your way through this conversation:

00:00 Coming Up

01:20 Titan and Its Market Impact

02:34 Journey of Titan: From Watches to Jewellery

11:51 Innovations in Eyewear and Accessories

23:28 The Evolution of Jewellery: Tanishq's Journey

31:28 Titan's Marketing DNA and Brand Building

38:41 Adapting to Smartwatches and Market Trends

40:49 The Emotional Connection to Watches

42:42 The Importance of Design in Product Development

43:41 Creating Unique Value in Saturated Markets

45:57 Understanding Consumer Behaviour and Market Trends

48:10 The Evolution of the Jewellery Business

49:47 Building Trust in the Jewellery Industry

51:48 Creating Unique Collections and Customer Experiences

56:12 The Role of Trust and Transparency in Jewellery

58:38 Understanding the Four C's of Diamonds

01:02:54 The Historical Significance of Diamonds in India

01:23:09 The Adornment Play: Diamonds and Jewellery

01:25:30 The Lab-Grown Diamond Revolution

01:32:47 Market Dynamics: Natural vs. Lab-Grown Diamonds

01:42:54 The Future of Lab-Grown Diamonds

01:52:50 Titan's Growth Strategy and Consumer Trends