The Millionaire Real Estate Agent | The MREA Podcast

77. 5 Levers Behind a 950-Unit Real Estate Team With Taylor Kerrigan

Apr 7, 2025

In this engaging conversation, Taylor Kerrigan, CEO of Glover Agency, shares her remarkable journey from marketing assistant to a leader of a high-performing real estate team. She discusses the innovative 'hybrid farming' approach, which outshines traditional marketing tactics. Taylor emphasizes the importance of purposeful team meetings and treating agents like valued customers with rewards and recognition. She also reflects on her passion for animal rescue and why she’s committed to growing within the Glover world rather than starting anew.

51:17

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Episode guests

Taylor Kerrigan

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Quick takeaways

Taylor Kerrigan's transition from marketing assistant to CEO highlights the importance of embracing multifaceted roles within a thriving real estate team.

The organization prioritizes agent productivity through targeted training and accountability systems, focusing on practical skills and metrics-driven results.

Personal branding for agents fosters community connections and strengthens relationships, empowering them to become key figures in their local markets.

Deep dives

The Journey to Leadership

Taylor Kerrigan's journey in real estate began when she took on a marketing assistant role early on, which quickly evolved into a position that included customer experience and operations. Her growth was marked by a shift from handling marketing tasks to taking on the responsibilities of an executive assistant, which resulted in dramatically increased sales from 100 to 227 homes in just one year. This pivotal moment laid the foundation for her eventual rise to Director of Operations and later CEO, emphasizing her passion for customer experience and systematic business growth. By prioritizing operational excellence and team development, Kerrigan has demonstrated how to scale a real estate business effectively.

Intro

3min

Ascending in Real Estate Leadership

7min

Maximizing Real Estate Agent Productivity Through Effective Training

3min

Innovative Strategies in Real Estate Marketing

3min

Optimizing Real Estate Team Performance

17min

Mastering Database Strategy

8min

Transforming Wealth into Purpose

6min

The Power of Strategic Leadership in Real Estate

5min

What happens when a teenage marketing assistant sticks around, steps up, and builds one of the most productive real estate teams in the country? You get Taylor Kerrigan.

We are thrilled to welcome Taylor, CEO of Glover Agency and the woman behind a Midwest machine that moves over 950 units and $280 million annually. Taylor is the rare operator who’s also a top-tier salesperson. She’s a unicorn (as Jason puts it) and this conversation proves exactly why.

She walks us through the power of “hybrid farming” (spoiler: infotainment beats just listed/just sold postcards), how she runs her team meetings with purpose, and why they treat agents like Delta treats frequent flyers—with tiers, perks, and fierce internal motivation to level up.

Taylor opens up about what money means to her, the rescue animals she’s saving, and why—despite knowing she could go out and start her own team tomorrow—she wants to grow inside the Glover world.

This episode is a masterclass in systems thinking, leadership, and scaling with heart. Whether you’re a rainmaker, ops leader, or brand-new agent wondering how the best teams work behind the scenes—this is the episode you’ve been waiting for.

Resources:

Glover U — Jeff Glover’s coaching and training organization
Connect with Taylor on LinkedIn
Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

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