Business Daily Ice hockey: back from the b-rink?
Jun 3, 2025
Ice hockey is making a triumphant return, buoyed by predicted record revenues of $6.6 billion. The NHL's comeback follows a challenging pandemic phase marked by financial strain and health concerns. The Seattle Kraken launched amid these hurdles, bringing fresh energy to the league. Innovations in branding and the rise of sports betting are reshaping fan engagement. The NHL is also prioritizing diversity, promoting women's representation and hosting inclusive events to captivate a wider audience.
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Inclusive Ice Hockey Experiences
- Fans like Selena enjoy cheaper tickets and themed nights such as Pride night that promote inclusion.
- These events create energy and signal everyone is welcome in ice hockey arenas.
NHL's Ticket Revenue Reliance
- NHL's revenue relies heavily on ticket sales, unlike other major North American sports.
- Pandemic losses majorly hit playoffs and corporate partnership revenues that often extend post-season.
Seattle Kraken's Pandemic Launch
- Seattle Kraken launched their arena as the newest NHL franchise amid the pandemic in October 2021.
- They faced vaccine mandates and fewer families attending, creating a unique atmosphere.