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Ice hockey: back from the b-rink?

Business Daily

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Seattle Kraken: Launching Amidst a Pandemic

This chapter explores the Seattle Kraken's journey as a new NHL franchise during the COVID-19 pandemic, focusing on the challenges of building community and launching their brand. It captures the unique atmosphere of their debut at Climate Pledge Arena in October 2021, highlighting the excitement and obstacles faced by fans and the team in this historic moment.

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