Ice Hockey's New Era: Branding and Betting

Ice hockey was hit hard by the pandemic, with empty arenas and financial losses threatening the sport's future. Now in 2025, North America's National Hockey League (NHL) has come roaring back.

We'll look at that journey and how the sport is about to enjoy a record-breaking season with predicted revenues of $6.6bn.

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Presenter: Sam Gruet Producer: Megan Lawton

(Anton Lundell of the Florida Panthers scores a goal against Joseph Woll of the Toronto Maple Leafs during the first period of Game Seven of the Second Round of the 2025 Stanley Cup Playoffs at the Scotiabank Arena on May 18, 2025 in Toronto, Canada. Credit: Getty Images)