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Supra Insider

#17: Why Products That Sing Are Good for Business with Heather Phillips

Jul 8, 2024
Heather Phillips, Senior Director of Product Design at Slack, discusses making products 'sing', investing in user delight, avoiding design pitfalls, and Slack's team structure for product success. Learn about building world-class user experiences and balancing brand design with product design for optimal results.
53:08

Podcast summary created with Snipd AI

Quick takeaways

  • Investing in user delight leads to increased customer loyalty and differentiation in the market.
  • Integrating diverse experts in cross-functional teams can drive design innovation within organizations.

Deep dives

Importance of Designing Products with User Delight in Mind

Building products is likened to making soup - it's not just about following a recipe, one must taste and adjust as they go. Designing for user delight involves creating moments of surprise and delight beyond expected functionality. Heather from Slack emphasizes the need for teams to invest in front-end design to create seamless and delightful interactions. Bringing a mindset of making products sing into the organizational culture is crucial for product success.

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