29min chapter

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#17: Why Products That Sing Are Good for Business with Heather Phillips

Supra Insider

CHAPTER

Creating Delightful Moments in Product Design

This chapter emphasizes the impact of adding fun and delightful details in product design to enhance customer loyalty and business success. It discusses examples from experiences at companies like Asana and Slack, showcasing how small details like creative error pages and culturally tailored features can build trust and engage customers. The chapter also touches on the importance of empowering design teams, fostering a culture of excellence in product design, and balancing user needs with well-crafted design choices.

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