Outrage + Optimism: The Climate Podcast cover image

Outrage + Optimism: The Climate Podcast

205. How To Talk About Climate Change So People Will Listen

Jun 22, 2023
50:34

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Reframing climate change as a pollution problem with tangible consequences resonates better with the public and can effectively communicate the urgency of the issue.
  • Policymakers should align policy solutions with the values and motivations of the audience, highlighting the immediate consequences of climate change and connecting policy to relatable human experiences to create a compelling message.

Deep dives

The Power of Marketing in Climate Communication

John Marshall emphasizes the importance of using marketing techniques to effectively communicate climate change. He highlights the need to simplify messaging, humanize the issue, and hold accountable the polluters causing climate change. By reframing climate change as a pollution problem with tangible consequences, the message resonates better with the public. Marshall also emphasizes the significance of timing in communication, particularly during extreme weather events, to capture attention and counter disinformation effectively.

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