Outrage + Optimism: The Climate Podcast cover image

205. How To Talk About Climate Change So People Will Listen

Outrage + Optimism: The Climate Podcast

CHAPTER

The Importance of Climate Change

John Marshall: We have under-communicated to your average person. He says we're somewhere between 30 and 40% globally in terms of this being a high priority issue. But that's actually an improvement from where we were 10 or 20 years ago, are we not? "I'm sad that we called it climate change because it's not the best brand," he says.

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