Outrage + Optimism: The Climate Podcast cover image

205. How To Talk About Climate Change So People Will Listen

Outrage + Optimism: The Climate Podcast

CHAPTER

The Importance of Narrative Matters

John Marshall: I'm outraged by the thing you brought up, which was this attack on ESG. He says he's optimistic that we've made a ton of progress and marketing works. And so in 2023, we have a lot more RTBs than we had in 2022,. So let's market the heck out of those. Christiana Figueres: We're standing back from the belief that data and complicated words are going to make a difference.

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